The Art Of Our Coffee Roasting Process

Our Flame Roasting Tradition: Resurrecting an Artisanal Craft:

At We Are Coffee Co., our passion for coffee extends beyond just brewing the perfect cup. It lies in the devotion to a unique roasting process that traces its roots deep into coffee history but, tragically, has been nearly forgotten in the modern world of roasting. Our Head Roaster, Keith Burton, has been a part of our story since 1983, refining the art of flame roasting under the guidance of industry experts who have passed down not only their knowledge but also the passion and dedication required to transform green beans into flavourful coffee.

Our flame roasting method is a time-honoured technique that, much like an artisan crafting a masterpiece, requires meticulous attention to detail, patience, and proficiency. This method, which involves direct heat application to the coffee beans, enhances the bean's inherent flavours, painting each with a unique spectrum of taste that reflects the roaster's individual touch. Contrarily, the common convection roasting, although technologically advanced, leans heavily on push-button technology and standardised roast profiles. It may offer consistency but falls short in delivering the personalised touch and artistic flair intrinsic to flame roasting.

With our flame roasting tradition, every single bean narrates a story, and each batch carries the imprint of our roaster's wisdom and experience. It's akin to a symphony where each note resonates with the roaster's touch, the flame's dance, and the bean's inherent essence. Keith doesn't just roast the beans - he breathes life into them, teases out their flavours, and crafts an unforgettable coffee experience for our customers.

Our vintage Whitmee and Probat flame-roasters play an indispensable role in this process. These vintage machines allow us to expertly balance acidity, sweetness, and bitterness while maximising the natural complexities of each specialty-grade bean. Whether it's the fruity tones of our African selections or the richness of our South American blends, our roasting method ensures a luxurious coffee experience.

At We Are Coffee Co., we honour and celebrate the artistry of flame roasting, a craft passed down through generations, committed to delivering the extraordinary in every cup. With every sip of our coffee, you're not merely tasting a beverage; you're participating in a tradition, savouring a craft, and acknowledging a history rich with devotion, passion, and a lot of delicious coffee.

Specialty Grade Coffee Beans Selection:

We take immense pride in selecting only the finest specialty grade coffee beans for our artisanal roast. Our meticulous selection process ensures that each bean meets stringent criteria, including aroma, flavour, and appearance.

By collaborating closely with local farmers and suppliers who share our passion for exceptional coffee standards, we can guarantee a truly exceptional luxury coffee experience to our discerning clientele.

Each new batch is personally sampled by our seasoned roasters before being approved for use in crafting our signature UK Coffee Brands artisan roast range.

Vintage Whitmee and Probat Roasters:
At the core of our roasting process, one will find both vintage Whitmee and Probat flame roasters. These timeless machines not only distinguish us from other UK coffee brands but also contribute to crafting the exquisite flavours that define our artisanal roast.

Our decision to work with these classic tools demonstrates our dedication to preserving age-old coffee roasting techniques while adapting them for contemporary tastes.

Our skilled team conscientiously oversees every aspect of the process, expertly managing temperature and time variables in order to achieve the ideal balance between aroma, flavour, body and acidity within all our luxury coffees.

Our Unique Coffee Product Range

Specialty Grade Coffees:

Our expert roasters guarantee each batch is roasted flawlessly, highlighting the unique and distinct flavours of each bean. With rich chocolatey undertones or delicate floral notes, our specialty grade coffees will definitely excite all coffee enthusiasts.

Our range comprises exceptional single-origin options as well as elaborate blends specifically created to bring out the best qualities of different beans. Whether you prefer light-roasted East African coffees or robust South American varieties, there's something for everyone at our coffee company.

Looking Forward

We'll soon be expanding our offerings to include our favourite blends, single-origin options, and flavour-infused coffees, health-boosting functional coffees, and customisable gift options.
Flavour-Infused Coffees:
We offer a unique range of flavoured coffees that are perfect for those looking to explore new coffee tasting experiences. Our infusion process is carefully crafted using only the finest natural ingredients to enhance the taste and aroma of our luxury coffee blends.

Health-Boosting Functional Coffees:

As health-conscious individuals, we have developed a range of wellness-promoting functional coffees, which will include our mushroom coffees, keto coffee, keto collagen coffee, and our nootropic coffee. We believe in making choices that help us become the best version of ourselves and want to share these benefits with you.

Our range of health-boosting coffees have been carefully crafted to not only satisfy your coffee cravings but also provide added benefits for your overall well-being.

Customisable Coffee Gift Options:

At We Are Coffee Co, we believe in sharing the love of exceptional, freshly roasted flame roast coffee through thoughtful gifting. Soon, we will be launching our customisable gifting options to make every coffee-lover's experience even more special. Our range of specialty grade coffees can be customised into the perfect gift for coffee-loving friends, family, or corporate clients.

Our offerings will include elegantly gift-wrapped and boxed coffee selections, personalised gift cards with heartfelt messages, branded We Are Coffee Co mugs, and premium Grunwerg 18/10 cafetieres and espresso makers. To add an extra touch of personalization, we'll also offer laser etching on our Grunwerg products, making your coffee gift truly unique and memorable.

Our Sustainable Values & Mission

Ethically Sourced and Sustainable Specialty Coffees:

We are dedicated to offering ethically-sourced and sustainable specialty coffees, ensuring a positive impact on the environment while delivering exceptional quality in every cup. We source beans from farms that adhere to fair labour practices, pay workers a living wage, and support their local communities.

Positive Environmental Impact:

We are committed to sustainability, aiming to decrease our carbon footprint. Our energy-efficient roasting methods minimise our environmental impact without compromising flavour. Additionally, our use of fully recyclable packaging further reduces our ecological footprint.

Commitment To Quality:

Our dedication to quality extends beyond our products; we strive for excellent customer service too. We maintain high standards throughout our business, and our satisfaction guarantee reflects this commitment – if you're not happy, then neither are we.